The best schema types depend on your business and content. For local businesses, we recommend Local Business and Review schemas. E-commerce sites benefit from Product, Offer, and Organization schemas. Content sites should implement Article, FAQ, and Breadcrumb schemas. We conduct a comprehensive audit to identify the most impactful schema opportunities for your specific website and industry.

While Google has stated that schema markup is not a direct ranking factor, it significantly impacts search performance through enhanced SERP appearance and improved click-through rates. Rich results make your listings more prominent and trustworthy, leading to higher CTR which is a confirmed ranking signal. Additionally, schema helps search engines better understand your content, potentially improving relevance for specific queries.

Schema markup typically begins appearing in search results within 2-4 weeks after implementation, though it can sometimes take up to 8 weeks for full indexing. The timeline depends on your site's crawl frequency, the complexity of the markup, and Google's processing schedule. We monitor implementation through Google Search Console to track when rich results become active and optimize performance based on the data.

Absolutely! Even with page one rankings, schema markup can significantly improve your competitive advantage. Rich results make your listings more prominent and clickable, potentially stealing traffic from competitors ranking above you. Schema also helps defend your rankings by improving user engagement metrics and provides additional SERP real estate that competitors without schema cannot access.