Background
A mid-sized plumbing company in Gainsville, Florida was struggling to generate consistent leads. They were looking for Plumbing SEO.
- Their website ranked beyond page 3 for competitive terms like “emergency plumber near me” and “water heater repair [city].”
- They relied heavily on paid ads, spending $4,000+ per month with unpredictable results.
- Their Google Business Profile had fewer than 10 reviews, limiting visibility in the Maps Pack.
The client approached our SEO agency with one goal: increase high-quality plumbing leads without overspending on ads.
Strategy
Keyword Research & Content Mapping
- Targeted high-intent keywords (“24/7 plumber [city],” “water heater installation,” “toilet repair cost”).
- Built a keyword map linking services to location-specific landing pages.
2. On-Page & Local Optimization
- Optimized service pages (drain cleaning, water heater, leak detection).
- Created city + suburb landing pages targeting “near me” searches.
- Improved meta titles, schema markup, and internal linking.
3. Google Business Profile & Reviews
- Fully optimized GBP with services, Q&A, images, and geo-tags.
- Launched a review campaign → generated 50+ new 5-star reviews in 4 months.
4. Content & Authority Building
- Published blog posts answering local plumbing questions (“How to fix low water pressure”).
- Built backlinks from local directories, suppliers, and niche home improvement sites.
5. Local SEO Fix –
- They optimized my Google Business Profile, added my services, uploaded photos, and even helped me collect more reviews from happy customers.
6. Service Pages & Locations
- They built professional, keyword-rich pages for every major service I offer — drain cleaning, leak repair, water heater installation — and created landing pages for each suburb I serve.
“When I partnered with the SEO for Service, they laid out a clear step-by-step plan for my plumbing business. Here’s what they did:
Results (After 6 Months)
Within 6 months, everything changed. My website started showing up on page 1, and I even appeared in the top 3 spots of the Google Maps Pack for keywords like ‘emergency plumber [city].
- Keyword Rankings
- “Emergency plumber [city]” → Moved from Page 4 → Top 3
- “Water heater repair [city]” → Moved from Page 5 → Top 5
- “Drain cleaning service [city]” → Now #2 in Maps Pack
- Traffic Growth
- 210% increase in organic traffic.
- 65% of new visitors came from Google local searches.
- Lead Generation
- Calls & form submissions increased by 175%.
- Client reduced Google Ads spend by 40% while maintaining more leads.
Today, the plumbing company generates consistent daily leads and dominates both Google Search and Maps for their target services. Now I have more calls than I can handle, and I’m already planning to hire another plumber to keep up with the demand.
FAQs
Q1: What is Plumbing SEO?
Plumbing SEO helps plumbers rank higher in Google Search and Maps so they can get more local leads.
Q2: How long before I see results?
Most plumbing companies start noticing results within 3–6 months, depending on competition.
Q3: Can SEO really help small local plumbers?
Yes — SEO levels the playing field. Even a small plumbing company can outrank franchises if the right local strategy is applied.
Q4: Do I still need ads if I do SEO?
SEO reduces dependency on ads by generating free, consistent leads, though some businesses use both for maximum growth.